The Problems of unwed mothers are linked with various socio-economic and cultural variables. In Kerala, this problem is coupled with the ignorance and exploitation of the backward classes.It has been pointed out that there are many women in Wayanad and other districts of Kerala who are victims of social exploitation and atrocities and are often forced to become unmarried mothers.Unwed mothers have the special need for education, employment, health care especially reproductive and child health. Quite often they are neglected from the main stream of life. The percentage of abortion related hazards and death is high among teenage unwed mothers.
“Prathyasha” is an innovative programme launched as a joint venture between Malabar Group, who is a frontrunner in the practice of philanthropic activities and corporate social responsibility (CSR) and Kerala Social Security Mission (KSSM). Without any doubt, marriage is part of the social agenda of human life, but in poor families the parents are not able to afford the escalating marriage expenses. The main objective of the Prathyasha scheme is to help economically poor parents in getting their daughters married.